On January 11, 2020, Joseph J. Porcello, a partner at Bousquet Holstein, presented an interactive brand protection “Toolkit” workshop for the entrepreneur and innovation community at Syracuse University.  The event was hosted by the Blackstone LaunchPad powered by Techstars at Syracuse University Libraries.

During this active hands-on session, Mr. Porcello discussed steps that a startup can take to build a legally protectable brand, including through the registration of strong trademarks, and strategies to combat threats to a company’s brand by counterfeiters, unauthorized resellers, trademark and copyright infringers, and competitors’ false and misleading advertising.  Throughout the program, entrepreneurs and creators had the opportunity to ask questions and seek advice about how to address their own particular intellectual property and brand-related challenges.

Bousquet Holstein is grateful for the opportunity to assist the vibrant Syracuse University innovation community and help its entrepreneurs succeed.

About the Presenter

Mr. Porcello joined Bousquet Holstein in November 2018 after practicing for over a decade with global law firm K&L Gates in Pittsburgh.  He is a versatile commercial lawyer who helps clients resolve commercial disputes, advises clients regarding trademarks/brand protection and marketing and advertising matters, assists policyholders to maximize their insurance coverage, and negotiates commercial agreements.  Joe has substantial international experience, and he is well-equipped to assist clients with cross-border matters.

About the Blackstone LaunchPad

The Blackstone LaunchPad powered by Techstars in Bird Library is Syracuse University’s innovation hub, connecting the entire University’s resource-rich ecosystem with a global network that provides support for aspiring entrepreneurs, inventors and creators.  The program serves faculty, staff, students, and alumni across disciplines who are interested in innovation, invention, entrepreneurship, venture creation, and taking ideas from concept to commercialization.  The program supports a key pillar of Syracuse University’s Academic Strategic Plan to create an innovation ecosystem across the institution that prepares participants to be trailblazers in an entrepreneurial world.