What’s in a Name? Five Tips to Build and Protect Your Winery’s Brand
5 Legal Tips to Consider When Branding Identifying a Unique Name Registering Your Trademark Why to Avoid Geographically Descriptive Names Third-party Use of Trademarks Monitor the Marketplace Conclusion Brand. What does it mean in the wine industry? Everything. An overstatement? Maybe. But not by much. A winery's brand tells the story of its wine, from the vineyard to Read More »